Categories
Weblogging

Feminism, Sexism, and Powderpuff Blogging

I once wrote about being a ‘powderpuff’ hydroplane racer a long time ago. A powderpuff race was where all the guys let us girls use their great big boats to race each other, a fun time for us, an anxious time for them. When women started racing all the time, the powderpuff races were eliminated, which was a good thing because the last race run about half the field crashed, with some serious injuries.

Now I realize what a foolish event that was. Think about putting 10 or 12 inexperienced racers together at one time on a course, most going 60MPH or faster on boats made of 1/4 inch plywood on rough waters–all competing for the same spot at the same time.

I was reminded of this recently when it was suggested that a certain weblogging conference feature a session about women and weblogging, and used a lot of terms that pushed some deeply internal buttons. I would link to the event and provide a description of the terms, but the event has been cancelled, supposedly because of the negative feedback. Along with this was the originator’s quickly pulled declaration to never discuss this topic again.

What were the flashpoints for me? That we keep returning to the buzzsheets as the ultimate measure of our worth; that women were referred to as “chicks” and the meeting described using terms such as “pajama party”; that I was originally mentioned in context of this same meeting, making me wonder if the people who mentioned my name have even read me to even remotely consider that I would view a meeting of this nature and with these terms with anything other than chagrin.

Ultimately, though, the strongest flashpoint for me was that we keep boxing women, and by association, men for that matter, into these categories –women only write about personal stuff, men write about politics or technology. I hear sweeping statements made about how personal women are in our writings, how focused on family and friends, and poetry, and maybe even an occasional photo, or two. I hear, again and again, about how warm and nurturing women are, and the reason why we’re not higher up in the buzzsheets is not only because of what we write, but how we write. It’s said that we women aren’t aggressive enough: not only in our writing, but in our intereactions with each other.

However, this annoyance was a turn around for me, because I was one of those that used to talk about ‘women in blogging’ and bringing up the inherent sexist nature of the buzzsheets. How much did I talk about it? You only have to search my previous entries on feminism or sexism and you’ll see plenty of results, many of them related to weblogging.

I don’t regret writing on feminism or rights for women, but I do regret that I differentiated the women webloggers from the men, or women techs from men, because it served no useful purpose other than to classify women as a separate category – creating what was, to all intents and purposes, a powderpuff weblogging class. And just like that race long ago, doing this separation and categorization fosters an atmosphere of competition among the women, while the men sit back and laugh at the cat fights.

If we say that 50 spots on Technorati 100 have to be reserved for women, would all women then race for those spots and crash into each other in the process? What’s the fun of that? I’d rather loose every reader I have, or every weblogger I call friend, than to compete for any of them. There’s not a one that I will compete for–not a one–because I still remember what it felt like getting hit by a boat going 60MPH and having my hip crushed; I have no interest in replicating the event, virtually.

A nice thing about doing a retrospective of your past writing, is recognizing when you were wrong about something, while you still have a chance to rectify some of the damage. I did more harm than good by putting boxes around women webloggers, especially those in the technical field. I remember once, probably close to two years ago, when I pointed out photos showing little beyond white males and pointed out we should actively seek to include both women and men in gatherings of this nature. I was surprised when I had both female and black friends gently push back at my statement, and I couldn’t understand then why they did, but I do now.

By highlighting either a sex or a race, I wasn’t opening doorways to participation – I was highlighting the perceptions of differences.

Women write about personal things and men write about politics. Women are warm and nurturing, while men are more objective. Women communicate differently than men. These stereotypes are bullshit.

The men I read can be objective, political, and delightfully obnoxious, but they can also be sensitive and sensuous, or warm and nurturing when it comes to that. They don’t back down when something matters, and can hold their own. The thing is, the women I read are the same–or I don’t read them.

I’ve never seen Michele from a A Small Victory or Meryl Yourish shrink from a challenge, and Feministe is unflinching in her support for rights for women, world wide–and she gets some pretty nasty comments at time, but she doesn’t stop.

I remember Teresa Nielsen Hayden taking her fine editorial blue pencil to an email that chastized her for being critical of a writer. To his comment that most of the positive responses she gets are from people sucking up to her in her position as editor at Tor, she responded with:

I thought everybody knew by now that sucking up to editors isn�t cost-effective behavior. We can like you perfectly well, indeed love you dearly, without feeling the least obligation to buy your work; and then we�ll turn around and buy a book from a complete stranger, for no better reason than that we loved his book and didn�t love yours. Jim Frenkel was once approached at a convention by an attractive young lady, who said, approximately:

�Golly, Mr. Frenkel, I�d do anything to be a published author.�

�Anything?�

�Anything.�

�Then write me a good book.�

I loved her response, and I don’t write the type of books Tor publishes, so I’m not sucking up. Honest.

All of these women webloggers write about home and family, but they also write about work and politics and how life sucks at times. They can be warm and nurturing, but they can also blast the top layer of your skin off if you catch them on a bad day with a condescending attitutude.

They aren’t women weblogers. They’re just webloggers – no different than any of the dude webloggers out there, and for me to differentiate as I did in the past was just plain wrong.

Of course, with published hindsight also comes the inevitable responsiblity of admitting error, and I owe, among others, Meg Hourihan an apology for disregarding what she has been saying about women in technology. I can’t remember where she wrote the comment, but she once wrote that she helps women in technology by attending and speaking at technology conferences. I was on a full rant at the time, and blew it off. I can see now that I was wrong, and I owe Meg an apology because I was out of line.

(Lest Meg think I’ve been taken over by the pod people, note that I still disagree with her on many things.)

That’s the key: not only being seen, but being heard. In the upcoming blogging conference, women shouldn’t split off a separate session to talk about women in blogging. They should attend all of the sessions, sit up front, and make themselves heard. That’s worth ten times what we’ve done for women in weblogging with all our writing on the subject.

Julia Lerman has done more by talking about .NET technologies, and Gina and Meg did more by developing Kinja, and Dori Smith does more, and the list goes on, including my own efforts with RSS and Atom, RDF, and weblogging software.

Women webloggers are no different than men webloggers. We don’t need to be treated special; we’re not going to break apart if what we say is criticized, and we give back as good as we get. I don’t have weblog sisters unless I also have weblog brothers and I’m not related to any of you other than through admiration and respect (or acrimony and loathing because I do speak my mind, and note to the acrimonious: get over it).

If women want to differentiate themselves, more power to them. They can call themselves bitch, mother, crone, or babe , and it has nothing to do with the rest of us. Guys have been calling themselves bastards, stud, or grumpy old men for years and we don’t take this as a classification of the gender as a whole.

Time to kill the myth of the powderpuff webloggers–we’re all in the same race, now.

Categories
Stuff

The place where I live

here was a meme floating around recently about taking photos of where you weblog. Where I weblog is where I write and where I live, other than when running around on errands, traveling, or hiking.

My office is in my bedroom, and on the second floor of a townhouse in a nice multi-dwelling complex in St. Louis. My desk is really a long table, and it contains my printer, answering machine, phone, Windows laptop, several computer disks, slide light box, slide scanner, Ben Franklin table lamp, binoculars (for looking at the birds), and various mugs holding pens and other things. Behind the desk is a double window, the left side’s blinds always closed, the right always open so that I can look out at the people walking about or playing, or watch the birds in the tree across the way. Our street is a good street for window watching–with kids playing, young men tossing a football to each other, and neighbors saying, “Hi”, as they walk their dogs.

I can see all the seasons from my window, and all aspects of the day: sunrise, sunset, bright midday light, and dark night. Just in case I forget.

The surface of my desk is covered with odds and ends, though I have the best intentions of keeping it uncluttered. Everything is usually dusty, too, because I like to live the window open a crack, unless it’s too hot or cold. The table is too low so I’ve raised my laptop by using two Photoshop manuals placed side by side with a small checkbox size gap between. On top of them are the double volume set of Tale of the Genji, which I’m using primarily because they’re the perfect height, and they match. On top of those is a B & H catalog, and then my laptop. The arrangement works well, and even preserves a gap for my checkbook and passport.

The left side of my desk is a large bookshelf, that’s filled with all the books I have, cartons of the books I’ve written on top waiting to be given out. There’s a brass floor lamp between–I have a lot of lamps in my room. Behind me there are two tables pushed into the corner holding my TV and stereo system, wireless router, cable box, more lamps, film waiting to be developed, and all the books from the library. I’ll watch a movie at night sometimes while I work at my computer.

Along the walls are some photos and three framed posters: one of Albert Einstein, and two of Pre-Raphaelite paintings–The Lady of Shalott by Waterhouse and Ophelia by Millais–I hand carried in a tube when I returned from my only trip to London.

On the other side of the desk is a large Rubbermaid cooler, which I use for my papers; on top are two beautiful hand-made baskets my sister-in-law made me, back when I still had a brother, and my brother still had a sister. I use these baskets to hold bills to be paid, slides I’m working on, travel maps, and anything else that’s too loose for my tabletop.

Next to my chair is the end of my bed, and there I set up my TiBook, and any photos or books I’m working on. I try to make the bed in the morning, before I start setting things up for the day, but sometimes when I wake, I want to write now, and the most I’ll do is pull the cover back. It sounds unworkable, but it’s not. Not really.

My cat has a corner of my desk by the window for sleeping, but it’s filled now with blank CDs I’m burning, as I offload photos from both computers. The CDs are multi-colored, bright blue and green, red, orange, and purple, adding a bit of color to the rather muted surroudings. The floor underneath my feet is filled with so many cords, I have to move carefully, or I’ll get tangled up in them and fall.

I try to keep things straight, but the place where I live is a mess.

Categories
Art Media Writing

Mockingbird Live!

Long ago, I begged Aquarionics, otherwise known as the sexiest voice in weblogging to record my Mockingbird’s Wish.

Well, I’m happy to say that he’s started, and has already posted outtakes from his first efforts, which are exceedingly entertaining. And a very nice and welcome surprise for me today.

Read the tale, listen to the recording.

Categories
Books Writing

Book branding: An O’Reilly Adventure

When the bottom fell out of the dot-com a few years back, software consulting and internet companies weren’t the only industries impacted: computer technology book publishers, who enjoyed a huge surge of business at the height of the dot-com era, also suffered, sometimes drastically, when the good times stopped rolling.

It wasn’t uncommon to hear of this computer tech publisher or that one closing down, declaring bankruptcy, or being absorbed into a more mixed-genre publisher. Two I worked with in the past closed their doors within a year of each other: Corolis and Wrox. The Wrox company name was absorbed by Wiley, and much of the intellectual property was absorbed by Apress.

(The publishing companies weren’t the only ones hit–just ask the writers and others who contract with book companies. Being a technology architect, especially for Internet-enabled applications, and a computer book writer, I felt like I was getting it from both sides. I watched my 6-digit income compress until I was lucky if 4 digits survived.)

For the companies that did manage to survive, many had to look at new ways of doing business. Production and distribution costs for a publisher can be a heavy burden, and to support these the companies need to have enough books flowing through the distribution pipeline to make a profit. If existing markets aren’t generating enough flow, time to innovate.

One company that has survived is O’Reilly, and I believe it’s based on decisions that have expanded the company in three directions.

The first is the O’Reilly conferences. I’ve been to one O’Reilly conference as a speaker, and though they are expensive, they’re also first class. First class hotel, first class presentation rooms, innovative use of breakfasts and lunches to foster new connections, and excellent multimedia management within each of the rooms. Additionally, the company has kept it’s ear on what’s hot and focused the conferences accordingly (not to mention getting excellent speakers…ahem).

However, I imagine the company only breaks even on conferences, with costs eating up most, if not all of the profits. What the conferences do bring is a connection between the company and the technology–essential for a computer book company.

With each conference, O’Reilly is ‘marking it’s territory’–building identification as the computer book company. This is risky, because conferences that don’t do well can set a company back a significant amount of money. However, I think the payoff is worth it. Other than the fact that we can’t seem to get O’Reilly to have a conference in St. Louis, it seems to be working.

A second direction the company has taken, from what I can see, is to partner with other book vendors to share costs: distribution, production, and even the online book access at the Safari Bookshelf. Again, this is a move that’s not without risk. After all, more books published on a subject mean more books competing on that subject, and that can impact on book sales. Additionally, less people buying books can mean more books are going through the production pipeline without ending in sales.

Still, I think it’s another good idea, though I have no idea if it’s proving profitable or not. Each company has its own brand of books, and therefore it’s own particular audience, and that’s not going to change based on sharing production costs or publicity or distribution. At least, that’s my take, but I’m not an expert.

But after authoring 15 computer books, I am an expert on the final direction that O’Reilly is taking and that is expanding the book brands the company is carrying. By book brands, I’m talking specifically about series of books with same relative audience, similar styles, and usually with an overall shared look and feel. Think O’Reilly animal books and you’ll know what I mean.

This is an incredibly risky move, but with some enormous potential for revenue. With a new brand, you can reach out for new, untapped audiences, and with a lot of your previous audience now delivering pizza, you need fresh buyers. However, if the brand isn’t marketed just right, or seems confusing to potential buyers, or the audience doesn’t appear, you could have a lot of good writing, a lot of advances paid to writers, and a large investment in production and marketing heading down the drain. Unlike a single book, a brand that fails to succeed can be the proverbial 2 x 4 to face for the publisher.

O’Reilly’s development of new brands is the direction that, being a writer, interests me the most–and not because I’m always on the lookup for a new book opportunity. It does so because I can watch the trends in book brands and get a fairly good idea how book audiences are changing, and then adjust whatever I’m working on accordingly.

Does this sound dishonest? To change my writing to fit the market? You must remember that computer book writers are not writing the great American novel. When I write a book on the Internet or RDF, I am not James Agee or Walker Evans defending my epic novel Let Us Now Praise Famous Men from the depredations of a publishing company geared to fixed production costs.

cprogramming.gifNo matter how well written the book is, and I hope mine are reasonably well written (and my editors find my famous Bb typos, so that’s covered, thankfully), no computer book will stand the test of time; no, not even Kernighan’s and Ritchie’s The C Programming Language book.

We have an obligation to cover the material thoroughly and accurately for our audience, but we are free to redefine that audience as need demands. All these books have a limited shelf life, and after all, we have to eat; we have habits like travel and photography and weblogging to support; we have cats that demand crunchies as treats at noon.

Simon St. Laurent has been sending me copies of several different O’Reilly brands primarily to help me generate some ideas for future books. Among them was a traditional animal book (RELAX NG); the Mac OS Missing Manual for Panther from the Missing Manual series; three books from the Pocket series, including Digital PhotographyGoogle Hacks and eBay Hacks from the Hacks books; the highly innovative Head First series books Head First Java and Head First EJB; and two books from O’Reilly’s new directions into the digital photography interest field: Adobe Photoshop CS,and from what looks like a new brand, O’Reilly Digital Studio the book, Digital Photography: Expert Techniques.

That’s a lot of books, and a lot of brands, especially considering that each really is targeted to a completely different audience. So for the next few days, I’m going to cover each brand in a separate essay, including my impressions of the brand, reviews of the books, and finally the answer to my own question: could I write a book in this particular series?

As a disclaimer, note that I’m going to attempt to write about these books honestly, objectively, even critically, while still keeping in the back of my mind that I want to write for O’Reilly in the future.

And for my next trick, I’ll attempt to pull a Republican out of San Francisco.

Categories
Books

Digiterati

For someone who has mainly read the O’Reilly animal books, Adobe Photoshop CS and Digital Photography: Expert Techniques have been a completely different experience.

Both books are beautifully produced, rich with graphics and using the glossier paper that is typical with highly graphic publications. However, like the animal books, both are rich in detail with lots of examples and tutorials.

The Adobe Photoshop CS: One on One book is by a well known Adobe trainer, Deke McClelland, and includes a 2-hour tutorial on CD. As you step through the video you can follow along with the examples (also loaded on the CD), as you learn all the ins and outs of Adobe Photoshop. Though the book is focused on the newest Photoshop, CS (version 8.0), I found that most of the examples worked equally well with my Photoshop 5.0 on Windows and Photoshop 6.0 on the Mac.

I really liked the comfortable writing style, and the fact that the author embeds his own opinions into the text. That’s important – you don’t want someone to just tell you how to use Unsharp; you want someone who will tell you why you would want to use Unsharp over the other Sharp filters (even though he will also demonstrate these, too).

Photo correction is a major component of the tutorial, but much of it is focused on some pretty extensive photo retouching, in addition to building rich graphics for publication. This book will be particularly good for someone who wants to learn some nifty new tricks with Photoshop–including good examples working with the layers, which I don’t use probably as much as I should. However, I did use the book to help me tweak the production quality of some images I was trying to print out (to inkjet).

The images in the book are wonderful, and the production quality is above average. This is not a cheap book. If I have one problem with it, it’s that each chapter has an introduction and summary section associated with it. You know what I’m talking about: “Here’s what you’ll learn…” and “Here’s what you learned” with questions and answers. I’m not a kid, I don’t need this type of assistance. However, this is only a couple of pages in each chapter, and easily ignored. So ignore it, unless you like that sort of thing.

Good book, could definitely recommend for all beginning to beginning/intermediate Photoshop users.

The next book, Digital Photography: Expert Techniques had a little more appeal for me primarily because I don’t necessarily use all the nifty tricks of Photoshop, but I would like to improve my use of the digital camera.

This is an unsual book. As with the Photoshop book, it’s full of beautiful images, but the focus of the book is how to set up and take the best image directly, rather than using Photoshop later to try and recover the image. And it covers everything, including the equipment you’ll need, why, and basic photography how-tos and information such as focal lengths and the use of gray cards for accurate color balancing.

Once you have your image, the book then gets into basic digital photo manipulation and correction, but with an assumption that you have had some exposure to Photoshop. The reason for this is that the two books are meant to complement not compete with each other.

Digital Photography has chapters such as “Retouching and Rescuing Photos”, “Sell it on the Web” (which includes some good advice on creating portfolios and how to make animated images), “Bringing out the Best Picture”, and so on. It also has a chapter called “Creating Fictitious Photos”. For the photo purists out there, “Creating Fictitous Photos” will drive you crazy. The chapter focuses on how to create images by merging multiple images, or removing entire objects–even how to create a collage! This is a twisty chapter; if you like to play around with your images, you’re going to like this chapter.

All in all, if you’re not experienced with photography and have or are planning on buying a digital camera, and then investing in either Adobe Photoshop or Photoshop Elements, this book would be a very good use of your money and time. Even if you’re fairly experienced with photography, there are some interesting tricks in the book that should make this is a good buy.

I think that O’Reilly’s going to do well with these new brands. I believe that digital photography is going to open photography up to a whole new audience, and the members all going to want to know how to do great photos. The book packaging– covers, graphics, and the production quality– are perfect for selling the books.

(Once you convince people that O’Reilly books aren’t just for geeks, anymore. )

Now, would I write for either of these series? Not a chance.

I am in the midst of taking my photos in a new direction, and taking a lot of my work back to ground zero. Writing for a book like these is best left to those people who have had their ground zero moments. Additionally, I’m not a heavy hitter with Photoshop, having just started mastering Unsharp. So it would make no sense for me to work on this series, I couldn’t do the books justice.

They sure are pretty books though. I wonder if I can convince O’Reilly to do a second edition of Practical RDF, but using photographs? I can demonstrate an RDF Photography Finder.