Aviary gots business model

I’ve written about Aviary, the online graphics toolset that includes Phoenix, a graphics tool/photo editor, Peacock, a “visual laboratory” (background editor), Toucan, for creating color swatches, and supposedly Raven, for vector editing. I’ve been waiting for Raven, and it is out in alpha, but available only for Blue subscribers. Blue subscribers?

Yes, Aviary now has subscription plans, Blue and Green, each of which provides a different level of support. Blue provides everything, including access to early release software, such as Raven. Blue is also priced at $149.90 a year, though Photojojo readers can get the Blue for $95. At least the first 2000 readers can—the offer is limited.

It will be interesting to see how the Aviary toolset does as a subscription model. Internet users balk at anything that isn’t free, with mumbled, vague assumptions of “ad-based” as an alternative to paid subscriptions. I think the Aviary pricing model is fair, not necessarily great, but workable. The Blue plan is priced high for internet usage, but is much cheaper than Photoshop. Not as cheap as GIMP, though. However, when you consider the plan covers all the Aviary tools, including ones to be released in the future, the deal does seem sweeter. The toolset is also available from all your computers.

Will I be getting a subscription? No, I’m into frugal right now. Very, very frugal. I will miss being able to try out Raven, but I’m content with Inkscape for vector editing. However, for those of you interested in the Aviary toolset and with some bucks to spare, you might check to see if you can get the Photojojo pricing and save $55 bucks.

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