Categories
Books

Extreme O’Reilly

Last of the O’Reilly book review, and I’m going to cover three different brands: the traditional ‘animal’ books, the Missing Manual series, and the Head First series.

The RELAX NG book from the animal series is what you’d expect for one of these books. It is a comprehensive coverage of the topic, with relevant examples, lots of text, and few graphics. Animal books get to the point and are, for the most part, geared to the geeks – or the geek at heart.

This isn’t to say that the coverage of the topic is cryptic or difficult to follow, or dry. After all, I’ve written a few animal books myself and I hope my books don’t fit that description. But they aren’t fluffy books, and make little use of graphics as an aid to understanding. The aid in these books tends to be the examples.

The Head First series is completely the opposite, and about as far as you can get from the animal books. There is still comprehensive coverage of the material, but how it’s covered is completely different. If the animal books are text, the Head First books rely on graphics. A great deal of graphics.

I’ve looked at both members of the series, Head First Java and Head First EJB, and my initial reaction to the Java book, was lukewarm. Part of that can be that I’m used to more traditional computer books to learn a programming language; part of it could be that, like many people, I prefer learning programming languages by example.

The Head First into EJB book, though was different. EJB – Enterprise Java Beans – is a framework and a set of related behaviors, and the graphic nature of the book captured this very nicely. In fact, it was the first time I’ve ever enjoyed reading a book on EJBs. I didn’t think it was possible to be entertained by a book on EJBs, but this book did.

(I think what won me over was the two page behind the EJB scenes graphics on pages 8 and 9. Any book that make me laugh about EJB is some kind of miracle.)

It could be me, but I see a Head First book being better suited toa framework than a programming language; the former is hard to get your head around sometimes, but the latter is easily broken into sample code and with some text to explain what’s happening, you get what’s going on without having to rely on the pictures.

However, if you’re a heavily visual person, you’re going to like this series.

missing.gifThe last book is the Mac OS X Missing Manual (Panther Edition), and this book fits about right in the middle between the animal books and the Head First series, in the ratio between use of graphics and text.

These purpose of this series is to provide more comprehensive information about a specific product than usually comes with the manuals (if any manuals are even provided). Visually, the Missing Manual makes more use of graphics and graphical breaks in the text than the animal series, but far, far less use of graphics than the Head First series. This makes for a book that’s less intense than the animal books, and more comfortable to read, especially if you don’t see yourself as particularly ‘geek like’. Additionally, it is more business like than the Head First series, though again, that doesn’t mean that the writing is dull or uninteresting – it’s just not quite as otherwordly.

I found the Mac OS X one to be very helpful, and I discovered all sorts of new and intersting things about the Mac OS X environment that I hadn’t taken the time, previously, to learn. And since Mac OS X manuals are not what one would call particularly helpful, I can definitely recommend this book for new or intermediate Mac OS X users.

Now the question: Would I write a book in these series

Well, I have written books in the animal series, and would do so again. However, my emphasis lately has been directed more to the non-geeks than the geeks, and that’s not necessarily a good fit for an animal book.

I would not do a Head First book. I wouldn’t know how to do a Head First book. Having to incorporate all those graphics in and around the text, and having to find the appropriate graphics – it would drive me nuts. It would take a special person to do a Head First book.

I would be comfortable doing a Missing Manual style of book. It fits the direction I’m going, which is more towards the interested or engaged or adventurous person rather than intensely directed towards the geek.

You know: someone who drinks lattes rather than Mountain Dew.

Categories
Photography Writing

Walker Evans: I am a writer

I am not a Walker Evans expert, but from my recent readings about him, I sensed there were three significant events in his life that shaped the man, and subsequently, the photographs we’ve come to cherish.

One of the events I briefly mentioned in the last Walker Evans writing, and that was his search for a particular style of photography. Rejecting the existing photographic styles of the time– which either disregarded the strengths of the camera in favor of artificially created scenes, or sought to tug emotion from the viewer–Evans sat in a library looking through all 50 issues of a the photographic journal, Camera Work until finding what he was looking for: Paul Strand’s photograph of a blind woman, shown below.

strand_blind.jpg

In this picture, Evans saw an uncompromising realism unfettered by any emotional hooks. There was no attempt to make the woman into something either to be admired or pitied; nor was there an attempt to make a ‘pretty’ picture, or a noble one. Combined, this realism and lack of emotionality formed the basis for Evans’ own style of photography: unsentimental, realistic, and unstaged. In other words: objective.

A search for objective truth in art wasn’t unique to Evans–many of the creative people of that time shared this philosophy about their work. But objectivity was almost an obsession with Evans, and we can trace the roots of this to his upbringing and the second pivotal event in his life: the separation of his parents when he was in his teens.

Evans came from a relatively affluent family, and his father was a prominent marketing and advertising man, a profession Evans was later to term one of the bastard professions. His mother was from a wealthy family, and liked nothing more than to be a figure in society.

Evans had an relatively happy childhood until they moved from his home near Chicago to Ohio, when his father got a new job. It was in Ohio that his father began an affair and subsequently left his mother. Evans, already lonely from the loss of his childhood friends was left confused and unsure, and the previously outgoing boy began to draw inwards, away from his contentious family.

His mother, whose world was drastically upset, begin to live vicariously through her children, determined that they were going to have happy, prosperous lives (with her a central part in each). She was, in many ways, an outwardly sentimental woman, but at the same time, she was not demonstrative or terribly affectionate.

Within the Evans family, before and after the separation, sentiment was both an artificial promise and a means to an end. Through his father, Evans saw sentiment used as a tool to lure people into buying a product or service: after all, what better way to build a successful advertising campaign then to incorporate images of cute babies, small puppies, and happy American families. From his mother, Evans perceived sentiment woven into a complex fabric consisting partially of denied security and affection, a great deal of manipulative guilt, and even some frustrated sexuality.

Though it’s not as fashionable to lay praise for a person on their early childhood experiences, it’s difficult to deny the impact Evans’ parent’s separation, and their behavior both before and after, had on his search for both objectivity, and anonymity, in his work.

walker1.jpg

To get a better understanding of Evans’ objectivity, compare his photographs of sharecroppers during the Great Depression with those of another very famous photographer of the time: Margaret Bourke-White.

A month before James Agee and Walker Evans took off on their trip that would result in the book, Now Let Us Praise Famous Men, Bourke-White took off for similar reasons with the well known writer, Erksine Caldwell.

Margaret Bourke-White was not a person who waited for a photograph to happen. Whenever they arrived at a potential scene, she would direct the people, telling them not only where to stand but what type of emotion to display on their faces. From Belinda Rathbone’s biography of Walker Evans:

White relied on Caldwell to guide her to the people she wanted to photograph, but once there she went to work “like a motion picture director”, remembered Caldwell, telling people where to sit, where to stand, and waiting for a look of worry or despair to cross their faces. Under her direction, passive, weather-beaten, and cross-eyed sharecroppers were turned into characters in a play, playing themselves.

Bourke-White even went so far as to arrange objects in a scene, for which she was scolded by her co-author (and husband), Caldwell. Unusual behavior considering the following quote:

I feel that utter truth is essential,” Bourke-White said of her work, “and to get that truth may take a lot of searching and long hours

peddler.jpg

Bourke-White would enter churches during services and start taking pictures, once going so far as to climb in through a window one time when she found the door locked during a service.

Evans, on the other hand, was reluctant to intrude. Rather than ask to enter a church, he would take photos of the outside. He wouldn’t touch any objects within a scene, and when taking pictures of people, he would allow them to pose themselves, or he would wait to take the picture until their initial stiffness from being in front of the camera wore off.

More importantly, he refused to make the people into objects of pity, which, after all, would imply sentimentality. If Bourke-White’s photos inspired one to want to change the fate of the people, Evans inspired no such humanitarian impulses. One never feels guilt, when looking at an Evans’ photo. Or pity, or humor, or desire. All one feels is interest, admiration, sometimes astonishment…and a little envy, but that doesn’t arise from the subject.

walker2.jpg

So what was the third event that was so significant in Evans life? Well, in actuality it was a non-event.

When Evans was a young man, he convinced his family to send him to Paris to study the language and literature. At that time, photography was only a hobby for him, he wanted to be a writer. And there was no better time for an aspiring writer to be in Paris, with the likes Ernest Hemingway, T. S. Eliot, Dorothy Parker, Ezra Pound, and someone whom Evans admired above all others, James Joyce, living there.

Evans would hang out at the book shop where Joyce would appear every day, watching other young men and women seek Joyce’s company, to shake his hand and try to engage him in conversation–an impossible task with the monosyllabic Joyce. The shop owner offered an introduction between Evans and Joyce, but Evans shied away from his chance to meet his hero, something that he’d talk about for many years into the future.

When Evans returned to New York at the end of the year, photography gradually overcame his interest in writing, inspired in part, I believe, by James Joyce. After all, what could Evans write that had not been written by others such as Joyce? And how could he shine in a field as luminous as this? All those who write experience these moments of doubt when we read another’s writing that is so brilliant that we are left feeling humbled and inadequate. Humility, not to mention being second, third, or even tenth best, is not something that Evans would have lived with, comfortably.

But the camera, the camera now, that was fresh territory. And with the camera he could grab his quick sketches of life, in pictures rather than words. Whatever interest he had in writing, could not sustained with his growing passion for photography.

Evans would later say:

Oh yes, I was a passionate photographer, and for a while somewhat guiltily, because I thought that this is a substitute for something else—well for writing, for one thing. But I got very engaged and I was compulsive about it too. It was a real drive. Particularly when the lighting was right. You couldn’t keep me in.

I can agree with Evans, that photography can quickly become a substitute for writing. One image can so easily convey information that may take thousands of words to do, and less eloquently.

A few weeks ago, when I started digging more deeply into Walker Evans’ life, I was asked by a magazine to provide a portfolio of photos, including any better quality digital ones. I asked Charles, a photographer who has worked with magazines in the past to give me advice on printing the photos, which he was very generous to provide. He also shared with me anecdotal stories about photography students preparing their portfolios, each professionally printed and bound

But I looked at my little digital images, all of them at 72 DPI, and my slides, and my nice, but not great inkjet printer and asked myself, “What the hell are you doing, Shelley?” just about the same time I read, …I was a passionate photographer, and for a while somewhat guiltily, because I thought that this is a substitute for something else—well for writing, for one thing….

And it is thankfully, and with relief that I gave up the nonsense about being a stock photographer for magazines, or an art photographer, or any kind of professional photographer, and return to what I love: writing. Because I am a writer.

Categories
Books

Pocket this

Brand: O’Reilly Pocket References and Guides

Concept (from the site):

O’Reilly’s Pocket References and Pocket Guides are comprehensive, inexpensive, compact, and easy to use. Our Pocket References provide you with quick lookup of the hard-to-remember details of programming and web syntax, while our Pocket Guides are short, focused tutorials that explain the basics of new technology, as well as valuable power user tips.

Books reviewed:

Derrick Story’s Digital Photography Pocket Guide and Digital Video Pocket Guide

Google Pocket Guide by Tara Calishain, Rael Dornfest, and DJ Adams

In a word: Brilliant

Slightly longer word:

Of all the O’Reilly brands, I think the Pocket Guide and Reference series is the one with the most potential for explosive growth. Inexpensive books that focus on either syntax (for the references) or on quick in-the-field how-tos (for the pocket guide) that can easily fit into a purse or camera or computer bag–how can they go wrong?

For instance the Digital Photography Pocket Guide by Derrick Story (caveat: one of my favorite O’Reilly people) contains these little tutorials about finding yourself in a specific photographic situation, such as taking a photo of a tall building under certain conditions, and then provides quick, easy to apply advice that encompasses the photographic concepts that apply in this situation (issues of perspective and changing camera angle) and what you can do with your digital camera to make the shot work.

Have a digital camera and want to do a panoramic? Have a particular photograph you want to capture but part of it is overexposed? Want to take a closeup of a flower? The premise of this book is that these are specific questions people have when taking pictures, and Derrick provides simple and easy to follow instructions that suit most digital camera types. Rather than provide a book that covers the basics of photography, it provides how-tos, and to be honest, most people buying a digital camera today don’t want to know the history of photography–they just want to take nice pictures of their grandkids.

By keeping the books focused, they’re small enough to carry with you, and inexpensive enough that by the time you’ve mastered the little tips and tricks, you’ve gotten your money’s worth.

O’Reilly can and should look at going beyond just the digital world with this series. There’s potential in them little bitty books.

Now, returning to my question of writing this type of book: would I be interested?

Answer: oh yes, indeedy.

From a writer’s viewpoint, what I like about the series is that you can write a book in a month, two at the most, and be done. After working on 15 books that are several hundred pages each, it would be nice to do a book that was finished simply and quickly; one you don’t have to worry about covering every little nuance of the topic. Writing computer books can be very tiring, as you try to balance the production needs of keeping books to a specific brand and number of pages, but still provide enough material to cover any number of reader’s interests in the future. When you have a book that’s at about 100 small pages (probably about 50 pages in a regular computer book), you can’t meet everyone’s needs, so you can focus on one particular aspect, and just go to town.

In addition, there are some topics that really fit a smaller book. The Google Pocket Guide strikes me as this type of book, with its focus on how to maximize your use of Google’s services.

The only thing holding me back would be the fact that most of the topics I’d be interested in doing a Pocket Guide or Reference on, have already been done. This includes MySQL (by George Reese, whom I know from long ago early JDBC days, and there’s none better when it comes to databases), SQL (by Jonathan Gennick, O’Reilly’s DB Man, so SQL’s been thoroughly covered), Linux (darn, I didn’t see this one at first and thought ‘Ah Ha!’, and then saw it in the list), and various assorted other topics.

However, given a week or two, I think I could come up with some fresh topic ideas. And if O’Reilly starts dabbling its toes in ponds outside of the digital genre, there’s a world of possibilities.

You can get most of these books for about 10.00US on Amazon. I imagine there might also be a time when O’Reilly will package related books into a nice DVD boxed set type of package, and you could save even more, but that’s only conjecture on my part.

Categories
Art Media Writing

Mockingbird Live!

Long ago, I begged Aquarionics, otherwise known as the sexiest voice in weblogging to record my Mockingbird’s Wish.

Well, I’m happy to say that he’s started, and has already posted outtakes from his first efforts, which are exceedingly entertaining. And a very nice and welcome surprise for me today.

Read the tale, listen to the recording.

Categories
Books Writing

Book branding: An O’Reilly Adventure

When the bottom fell out of the dot-com a few years back, software consulting and internet companies weren’t the only industries impacted: computer technology book publishers, who enjoyed a huge surge of business at the height of the dot-com era, also suffered, sometimes drastically, when the good times stopped rolling.

It wasn’t uncommon to hear of this computer tech publisher or that one closing down, declaring bankruptcy, or being absorbed into a more mixed-genre publisher. Two I worked with in the past closed their doors within a year of each other: Corolis and Wrox. The Wrox company name was absorbed by Wiley, and much of the intellectual property was absorbed by Apress.

(The publishing companies weren’t the only ones hit–just ask the writers and others who contract with book companies. Being a technology architect, especially for Internet-enabled applications, and a computer book writer, I felt like I was getting it from both sides. I watched my 6-digit income compress until I was lucky if 4 digits survived.)

For the companies that did manage to survive, many had to look at new ways of doing business. Production and distribution costs for a publisher can be a heavy burden, and to support these the companies need to have enough books flowing through the distribution pipeline to make a profit. If existing markets aren’t generating enough flow, time to innovate.

One company that has survived is O’Reilly, and I believe it’s based on decisions that have expanded the company in three directions.

The first is the O’Reilly conferences. I’ve been to one O’Reilly conference as a speaker, and though they are expensive, they’re also first class. First class hotel, first class presentation rooms, innovative use of breakfasts and lunches to foster new connections, and excellent multimedia management within each of the rooms. Additionally, the company has kept it’s ear on what’s hot and focused the conferences accordingly (not to mention getting excellent speakers…ahem).

However, I imagine the company only breaks even on conferences, with costs eating up most, if not all of the profits. What the conferences do bring is a connection between the company and the technology–essential for a computer book company.

With each conference, O’Reilly is ‘marking it’s territory’–building identification as the computer book company. This is risky, because conferences that don’t do well can set a company back a significant amount of money. However, I think the payoff is worth it. Other than the fact that we can’t seem to get O’Reilly to have a conference in St. Louis, it seems to be working.

A second direction the company has taken, from what I can see, is to partner with other book vendors to share costs: distribution, production, and even the online book access at the Safari Bookshelf. Again, this is a move that’s not without risk. After all, more books published on a subject mean more books competing on that subject, and that can impact on book sales. Additionally, less people buying books can mean more books are going through the production pipeline without ending in sales.

Still, I think it’s another good idea, though I have no idea if it’s proving profitable or not. Each company has its own brand of books, and therefore it’s own particular audience, and that’s not going to change based on sharing production costs or publicity or distribution. At least, that’s my take, but I’m not an expert.

But after authoring 15 computer books, I am an expert on the final direction that O’Reilly is taking and that is expanding the book brands the company is carrying. By book brands, I’m talking specifically about series of books with same relative audience, similar styles, and usually with an overall shared look and feel. Think O’Reilly animal books and you’ll know what I mean.

This is an incredibly risky move, but with some enormous potential for revenue. With a new brand, you can reach out for new, untapped audiences, and with a lot of your previous audience now delivering pizza, you need fresh buyers. However, if the brand isn’t marketed just right, or seems confusing to potential buyers, or the audience doesn’t appear, you could have a lot of good writing, a lot of advances paid to writers, and a large investment in production and marketing heading down the drain. Unlike a single book, a brand that fails to succeed can be the proverbial 2 x 4 to face for the publisher.

O’Reilly’s development of new brands is the direction that, being a writer, interests me the most–and not because I’m always on the lookup for a new book opportunity. It does so because I can watch the trends in book brands and get a fairly good idea how book audiences are changing, and then adjust whatever I’m working on accordingly.

Does this sound dishonest? To change my writing to fit the market? You must remember that computer book writers are not writing the great American novel. When I write a book on the Internet or RDF, I am not James Agee or Walker Evans defending my epic novel Let Us Now Praise Famous Men from the depredations of a publishing company geared to fixed production costs.

cprogramming.gifNo matter how well written the book is, and I hope mine are reasonably well written (and my editors find my famous Bb typos, so that’s covered, thankfully), no computer book will stand the test of time; no, not even Kernighan’s and Ritchie’s The C Programming Language book.

We have an obligation to cover the material thoroughly and accurately for our audience, but we are free to redefine that audience as need demands. All these books have a limited shelf life, and after all, we have to eat; we have habits like travel and photography and weblogging to support; we have cats that demand crunchies as treats at noon.

Simon St. Laurent has been sending me copies of several different O’Reilly brands primarily to help me generate some ideas for future books. Among them was a traditional animal book (RELAX NG); the Mac OS Missing Manual for Panther from the Missing Manual series; three books from the Pocket series, including Digital PhotographyGoogle Hacks and eBay Hacks from the Hacks books; the highly innovative Head First series books Head First Java and Head First EJB; and two books from O’Reilly’s new directions into the digital photography interest field: Adobe Photoshop CS,and from what looks like a new brand, O’Reilly Digital Studio the book, Digital Photography: Expert Techniques.

That’s a lot of books, and a lot of brands, especially considering that each really is targeted to a completely different audience. So for the next few days, I’m going to cover each brand in a separate essay, including my impressions of the brand, reviews of the books, and finally the answer to my own question: could I write a book in this particular series?

As a disclaimer, note that I’m going to attempt to write about these books honestly, objectively, even critically, while still keeping in the back of my mind that I want to write for O’Reilly in the future.

And for my next trick, I’ll attempt to pull a Republican out of San Francisco.