Categories
Books

Pocket this

Brand: O’Reilly Pocket References and Guides

Concept (from the site):

O’Reilly’s Pocket References and Pocket Guides are comprehensive, inexpensive, compact, and easy to use. Our Pocket References provide you with quick lookup of the hard-to-remember details of programming and web syntax, while our Pocket Guides are short, focused tutorials that explain the basics of new technology, as well as valuable power user tips.

Books reviewed:

Derrick Story’s Digital Photography Pocket Guide and Digital Video Pocket Guide

Google Pocket Guide by Tara Calishain, Rael Dornfest, and DJ Adams

In a word: Brilliant

Slightly longer word:

Of all the O’Reilly brands, I think the Pocket Guide and Reference series is the one with the most potential for explosive growth. Inexpensive books that focus on either syntax (for the references) or on quick in-the-field how-tos (for the pocket guide) that can easily fit into a purse or camera or computer bag–how can they go wrong?

For instance the Digital Photography Pocket Guide by Derrick Story (caveat: one of my favorite O’Reilly people) contains these little tutorials about finding yourself in a specific photographic situation, such as taking a photo of a tall building under certain conditions, and then provides quick, easy to apply advice that encompasses the photographic concepts that apply in this situation (issues of perspective and changing camera angle) and what you can do with your digital camera to make the shot work.

Have a digital camera and want to do a panoramic? Have a particular photograph you want to capture but part of it is overexposed? Want to take a closeup of a flower? The premise of this book is that these are specific questions people have when taking pictures, and Derrick provides simple and easy to follow instructions that suit most digital camera types. Rather than provide a book that covers the basics of photography, it provides how-tos, and to be honest, most people buying a digital camera today don’t want to know the history of photography–they just want to take nice pictures of their grandkids.

By keeping the books focused, they’re small enough to carry with you, and inexpensive enough that by the time you’ve mastered the little tips and tricks, you’ve gotten your money’s worth.

O’Reilly can and should look at going beyond just the digital world with this series. There’s potential in them little bitty books.

Now, returning to my question of writing this type of book: would I be interested?

Answer: oh yes, indeedy.

From a writer’s viewpoint, what I like about the series is that you can write a book in a month, two at the most, and be done. After working on 15 books that are several hundred pages each, it would be nice to do a book that was finished simply and quickly; one you don’t have to worry about covering every little nuance of the topic. Writing computer books can be very tiring, as you try to balance the production needs of keeping books to a specific brand and number of pages, but still provide enough material to cover any number of reader’s interests in the future. When you have a book that’s at about 100 small pages (probably about 50 pages in a regular computer book), you can’t meet everyone’s needs, so you can focus on one particular aspect, and just go to town.

In addition, there are some topics that really fit a smaller book. The Google Pocket Guide strikes me as this type of book, with its focus on how to maximize your use of Google’s services.

The only thing holding me back would be the fact that most of the topics I’d be interested in doing a Pocket Guide or Reference on, have already been done. This includes MySQL (by George Reese, whom I know from long ago early JDBC days, and there’s none better when it comes to databases), SQL (by Jonathan Gennick, O’Reilly’s DB Man, so SQL’s been thoroughly covered), Linux (darn, I didn’t see this one at first and thought ‘Ah Ha!’, and then saw it in the list), and various assorted other topics.

However, given a week or two, I think I could come up with some fresh topic ideas. And if O’Reilly starts dabbling its toes in ponds outside of the digital genre, there’s a world of possibilities.

You can get most of these books for about 10.00US on Amazon. I imagine there might also be a time when O’Reilly will package related books into a nice DVD boxed set type of package, and you could save even more, but that’s only conjecture on my part.

Categories
Art Media Writing

Mockingbird Live!

Long ago, I begged Aquarionics, otherwise known as the sexiest voice in weblogging to record my Mockingbird’s Wish.

Well, I’m happy to say that he’s started, and has already posted outtakes from his first efforts, which are exceedingly entertaining. And a very nice and welcome surprise for me today.

Read the tale, listen to the recording.

Categories
Books Writing

Book branding: An O’Reilly Adventure

When the bottom fell out of the dot-com a few years back, software consulting and internet companies weren’t the only industries impacted: computer technology book publishers, who enjoyed a huge surge of business at the height of the dot-com era, also suffered, sometimes drastically, when the good times stopped rolling.

It wasn’t uncommon to hear of this computer tech publisher or that one closing down, declaring bankruptcy, or being absorbed into a more mixed-genre publisher. Two I worked with in the past closed their doors within a year of each other: Corolis and Wrox. The Wrox company name was absorbed by Wiley, and much of the intellectual property was absorbed by Apress.

(The publishing companies weren’t the only ones hit–just ask the writers and others who contract with book companies. Being a technology architect, especially for Internet-enabled applications, and a computer book writer, I felt like I was getting it from both sides. I watched my 6-digit income compress until I was lucky if 4 digits survived.)

For the companies that did manage to survive, many had to look at new ways of doing business. Production and distribution costs for a publisher can be a heavy burden, and to support these the companies need to have enough books flowing through the distribution pipeline to make a profit. If existing markets aren’t generating enough flow, time to innovate.

One company that has survived is O’Reilly, and I believe it’s based on decisions that have expanded the company in three directions.

The first is the O’Reilly conferences. I’ve been to one O’Reilly conference as a speaker, and though they are expensive, they’re also first class. First class hotel, first class presentation rooms, innovative use of breakfasts and lunches to foster new connections, and excellent multimedia management within each of the rooms. Additionally, the company has kept it’s ear on what’s hot and focused the conferences accordingly (not to mention getting excellent speakers…ahem).

However, I imagine the company only breaks even on conferences, with costs eating up most, if not all of the profits. What the conferences do bring is a connection between the company and the technology–essential for a computer book company.

With each conference, O’Reilly is ‘marking it’s territory’–building identification as the computer book company. This is risky, because conferences that don’t do well can set a company back a significant amount of money. However, I think the payoff is worth it. Other than the fact that we can’t seem to get O’Reilly to have a conference in St. Louis, it seems to be working.

A second direction the company has taken, from what I can see, is to partner with other book vendors to share costs: distribution, production, and even the online book access at the Safari Bookshelf. Again, this is a move that’s not without risk. After all, more books published on a subject mean more books competing on that subject, and that can impact on book sales. Additionally, less people buying books can mean more books are going through the production pipeline without ending in sales.

Still, I think it’s another good idea, though I have no idea if it’s proving profitable or not. Each company has its own brand of books, and therefore it’s own particular audience, and that’s not going to change based on sharing production costs or publicity or distribution. At least, that’s my take, but I’m not an expert.

But after authoring 15 computer books, I am an expert on the final direction that O’Reilly is taking and that is expanding the book brands the company is carrying. By book brands, I’m talking specifically about series of books with same relative audience, similar styles, and usually with an overall shared look and feel. Think O’Reilly animal books and you’ll know what I mean.

This is an incredibly risky move, but with some enormous potential for revenue. With a new brand, you can reach out for new, untapped audiences, and with a lot of your previous audience now delivering pizza, you need fresh buyers. However, if the brand isn’t marketed just right, or seems confusing to potential buyers, or the audience doesn’t appear, you could have a lot of good writing, a lot of advances paid to writers, and a large investment in production and marketing heading down the drain. Unlike a single book, a brand that fails to succeed can be the proverbial 2 x 4 to face for the publisher.

O’Reilly’s development of new brands is the direction that, being a writer, interests me the most–and not because I’m always on the lookup for a new book opportunity. It does so because I can watch the trends in book brands and get a fairly good idea how book audiences are changing, and then adjust whatever I’m working on accordingly.

Does this sound dishonest? To change my writing to fit the market? You must remember that computer book writers are not writing the great American novel. When I write a book on the Internet or RDF, I am not James Agee or Walker Evans defending my epic novel Let Us Now Praise Famous Men from the depredations of a publishing company geared to fixed production costs.

cprogramming.gifNo matter how well written the book is, and I hope mine are reasonably well written (and my editors find my famous Bb typos, so that’s covered, thankfully), no computer book will stand the test of time; no, not even Kernighan’s and Ritchie’s The C Programming Language book.

We have an obligation to cover the material thoroughly and accurately for our audience, but we are free to redefine that audience as need demands. All these books have a limited shelf life, and after all, we have to eat; we have habits like travel and photography and weblogging to support; we have cats that demand crunchies as treats at noon.

Simon St. Laurent has been sending me copies of several different O’Reilly brands primarily to help me generate some ideas for future books. Among them was a traditional animal book (RELAX NG); the Mac OS Missing Manual for Panther from the Missing Manual series; three books from the Pocket series, including Digital PhotographyGoogle Hacks and eBay Hacks from the Hacks books; the highly innovative Head First series books Head First Java and Head First EJB; and two books from O’Reilly’s new directions into the digital photography interest field: Adobe Photoshop CS,and from what looks like a new brand, O’Reilly Digital Studio the book, Digital Photography: Expert Techniques.

That’s a lot of books, and a lot of brands, especially considering that each really is targeted to a completely different audience. So for the next few days, I’m going to cover each brand in a separate essay, including my impressions of the brand, reviews of the books, and finally the answer to my own question: could I write a book in this particular series?

As a disclaimer, note that I’m going to attempt to write about these books honestly, objectively, even critically, while still keeping in the back of my mind that I want to write for O’Reilly in the future.

And for my next trick, I’ll attempt to pull a Republican out of San Francisco.

Categories
Books

Digiterati

For someone who has mainly read the O’Reilly animal books, Adobe Photoshop CS and Digital Photography: Expert Techniques have been a completely different experience.

Both books are beautifully produced, rich with graphics and using the glossier paper that is typical with highly graphic publications. However, like the animal books, both are rich in detail with lots of examples and tutorials.

The Adobe Photoshop CS: One on One book is by a well known Adobe trainer, Deke McClelland, and includes a 2-hour tutorial on CD. As you step through the video you can follow along with the examples (also loaded on the CD), as you learn all the ins and outs of Adobe Photoshop. Though the book is focused on the newest Photoshop, CS (version 8.0), I found that most of the examples worked equally well with my Photoshop 5.0 on Windows and Photoshop 6.0 on the Mac.

I really liked the comfortable writing style, and the fact that the author embeds his own opinions into the text. That’s important – you don’t want someone to just tell you how to use Unsharp; you want someone who will tell you why you would want to use Unsharp over the other Sharp filters (even though he will also demonstrate these, too).

Photo correction is a major component of the tutorial, but much of it is focused on some pretty extensive photo retouching, in addition to building rich graphics for publication. This book will be particularly good for someone who wants to learn some nifty new tricks with Photoshop–including good examples working with the layers, which I don’t use probably as much as I should. However, I did use the book to help me tweak the production quality of some images I was trying to print out (to inkjet).

The images in the book are wonderful, and the production quality is above average. This is not a cheap book. If I have one problem with it, it’s that each chapter has an introduction and summary section associated with it. You know what I’m talking about: “Here’s what you’ll learn…” and “Here’s what you learned” with questions and answers. I’m not a kid, I don’t need this type of assistance. However, this is only a couple of pages in each chapter, and easily ignored. So ignore it, unless you like that sort of thing.

Good book, could definitely recommend for all beginning to beginning/intermediate Photoshop users.

The next book, Digital Photography: Expert Techniques had a little more appeal for me primarily because I don’t necessarily use all the nifty tricks of Photoshop, but I would like to improve my use of the digital camera.

This is an unsual book. As with the Photoshop book, it’s full of beautiful images, but the focus of the book is how to set up and take the best image directly, rather than using Photoshop later to try and recover the image. And it covers everything, including the equipment you’ll need, why, and basic photography how-tos and information such as focal lengths and the use of gray cards for accurate color balancing.

Once you have your image, the book then gets into basic digital photo manipulation and correction, but with an assumption that you have had some exposure to Photoshop. The reason for this is that the two books are meant to complement not compete with each other.

Digital Photography has chapters such as “Retouching and Rescuing Photos”, “Sell it on the Web” (which includes some good advice on creating portfolios and how to make animated images), “Bringing out the Best Picture”, and so on. It also has a chapter called “Creating Fictitious Photos”. For the photo purists out there, “Creating Fictitous Photos” will drive you crazy. The chapter focuses on how to create images by merging multiple images, or removing entire objects–even how to create a collage! This is a twisty chapter; if you like to play around with your images, you’re going to like this chapter.

All in all, if you’re not experienced with photography and have or are planning on buying a digital camera, and then investing in either Adobe Photoshop or Photoshop Elements, this book would be a very good use of your money and time. Even if you’re fairly experienced with photography, there are some interesting tricks in the book that should make this is a good buy.

I think that O’Reilly’s going to do well with these new brands. I believe that digital photography is going to open photography up to a whole new audience, and the members all going to want to know how to do great photos. The book packaging– covers, graphics, and the production quality– are perfect for selling the books.

(Once you convince people that O’Reilly books aren’t just for geeks, anymore. )

Now, would I write for either of these series? Not a chance.

I am in the midst of taking my photos in a new direction, and taking a lot of my work back to ground zero. Writing for a book like these is best left to those people who have had their ground zero moments. Additionally, I’m not a heavy hitter with Photoshop, having just started mastering Unsharp. So it would make no sense for me to work on this series, I couldn’t do the books justice.

They sure are pretty books though. I wonder if I can convince O’Reilly to do a second edition of Practical RDF, but using photographs? I can demonstrate an RDF Photography Finder.

Categories
Just Shelley Photography

Walker Evans: Real need is a personal thing

Recovered from the Wayback Machine.

I’ve spent the last week reading about the photographer Walker Evans. The more I read, the more I understand why I like his photos so much, and will have more to say on this later.

There are some excellent biographies and compilations based on Evans, but my favorite of the books I picked up from the library was a slim volume of Evans photos matched with the contemporary poems of the poet Cynthia Rylant — Something Permanent. Though a writer for children’s books, there is nothing childlike in Rylant’s poems; however, their wonderous simplicity and humor might not appeal to more jaded tastes. I liked them. Perhaps I like simplicity and humor; or perhaps I like poems meant for the Young Reader (which rather pleases me than not).

Rylant’s words complement the effect of Evans’ photos rather than overlay or alter or detract, and the book was a pure delight. You can read it in less than an hour, though I think it deserves to be consumed more slowly. My favorite approach was to turn each page and look at the Evan’s photo and form my own personal interpretation. Once finished, I would then read the poem, and it was like rediscovering the photo all over again. What an absolutely fun way to spend an afternoon, and I made a special event of it by taking the book to the park with me to sit beside the water in the sun and finish it slowly.

I’ve reproduced a few of photo/poem pairs here, and then one of my favorite poems alone (because I could not find the matching photo).

evans_roadside_stand.jpg

Boys

They both loved the same girl
but she wouldn’t have either of them
because she was married–
and to the store owner by god,
so it wasn’t worth thinking about.

But at night,
they each stretched upon a bed
and had her,
had her whole
and leisurely.
And when they were done,
they settled her back in their minds
like a soft peach
will disappear

into a young boy’s pocket,
warm August nights.

walkerevans1.jpg

House

She loved it with all her heart
and on warm days would take a blanket
out into the yard so she
could just sit and look at it.

She never once complained about the
work it took to
keep it clean
nor about being so far from things,
living outside of town.
She loved it.
And when her husband said
he was taking a job in Chicago
and they’d have to be moving,

she was sick on and off for weeks
until it finally occurred to her
that staying sick would keep them there.
She developed the most awful cough,
and now and then a patch of her hair would fall out,
but she never felt so bad
she couldn’t do a little dusting.

There wasn’t a poem I didn’t like in the book, or one that didn’t make me chuckle or nod my head. Rylant’s writing, like Evan’s photos, provide a sensuously real look at the world, keeping sentiment to a minimum. By doing so, they bring a true honesty to an experience in both words and pictures.

walker-evans_reedsville-wv-1936_levels.jpg

Filling Station

Everybody wanted that job
and when Ferrell Brown’s son

got it,
when Mr. Brown’s son got to pump gas
and flirt with the pretty girls all day long,
they all said it was a crock,
that that boy never worked a day
in his life, never had to,
with his rich daddy,
so how come he got a job that

plenty of decent boys with real
need wanted.
Then word got around about
the boy’s mother
and how she walked through that
house stark naked and
trying to hang dinner plates on the
clotheline,

and people shut up about the
Brown boy.
Real need is a personal thing,
they said.
And his mother’s a loon.