One of the most wickedly ironic moments this week was reading in Robert Scoble’s weblog about how he and Shel Israel–two men–gave a talk about weblogging to PR and marketing folks at L’Oreal: a company whose clientele is almost exclusively women.
Turns out that L’Oreal, the world’s largest cosmetics maker, is one of Microsoft’s best customers. But we were there to talk about corporate blogging. We talked about how to use Technorati/Feedster/Pubsub/IceRocket to watch what anyone in the world says about L’Oreal’s products.
Here you go L’Oreal, pick this up in Technorati–when you get off the clueless train that is.
