How Not to write about the semantic web

How not to attract new semantic web readers, especially among the women. Write the following:

I just thought that this is a smart strategy to make video tutorials about the Semantic Web more appealing to female* or otherwise not so super-tech-savvy* audiences: Just put a Lolcat in it!

Though the author wrote that she matches the “stereotype”, which I guess means women who aren’t tech and like LOLcats, by the time I followed the asterisks, I’d already passed from astonishment to loathing. FYI, I wrote the first book on RDF, babes.

A reference to females was unnecessary. Surprising, too, from the same company featuring an interview with Corinna Bath, author of the thesis, “Towards a De-Gendered Design of Information Technologies”.

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