How not to attract new semantic web readers, especially among the women. Write the following:
I just thought that this is a smart strategy to make video tutorials about the Semantic Web more appealing to female* or otherwise not so super-tech-savvy* audiences: Just put a Lolcat in it!
Though the author wrote that she matches the “stereotype”, which I guess means women who aren’t tech and like LOLcats, by the time I followed the asterisks, I’d already passed from astonishment to loathing. FYI, I wrote the first book on RDF, babes.
A reference to females was unnecessary. Surprising, too, from the same company featuring an interview with Corinna Bath, author of the thesis, “Towards a De-Gendered Design of Information Technologies”.