Google searchology-Rich Snippets

Google is currently having a live presentation on changes the company is making to search. The changes are quite significant, and very impressive.

The one that caught my attention, though, is rich snippets. Google will now read and incorporate two open standards, microformats and RDFa, in its search results.

So is annotating your page with microformats and RDFa worth while now? Hell, yes! Not only is Yahoo incorporating microformats and RDFa into SearchMonkey, but now, so is Google, and as part of the general Google search functionality.

More from Danny Sullivan.

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