Specs Weblogging

The other shoe on nofollow

Recovered from the Wayback Machine.

I expected this reason to use nofollow would take a few weeks at least, but not the first day. Scoble is happy about the other reason for nofollow: being able to link to something in your writing and not give ‘google juice’ to the linked.

Now, he says, I can link to something I dislike and use the power of my link in order to punish the linked, but it won’t push them into a higher search result status.

Dave Winer started this, in a way. He would give sly hints about what people have said and done, leaving you knowing that an interesting conversation was going on elsewhere, but you’re only hearing one side of it. When you’d ask him for a link so you could see other viewpoints, he would reply that “…he didn’t want to give the other party Google juice.” Now I imagine that *he’ll link with impunity–other than the fact that Technorati and Blogdex still follow the links. For now, of course. I imagine within a week, Technorati will stop counting links with nofollow implemented. Blogdex will soon follow, I’m sure.

Is this so bad? In a way, yes it is. It’s an abuse of the purpose of the tag, which was agreed on to discourage comment spammers. More than that, though, it’s an abuse of the the core nature of this environment, where our criticism of another party, such as a weblogger, came with the price of a link. Now, even that price is gone.

*or not

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