November 15th, 2007

I must seem like I'm filled with disdain for Twitter, Facebook, or any of these other jewels of social graphing, or whatever it's called this week. However, I really don't have anything against the tools, as much as I can't stand the hyperbole.

I don't think there's anything wrong with using, and enjoying, Twitter, Facebook, GMail, or any other new darlings. But there's a lemming like quality to the discussions surrounding these tools that brings out the Critic, the Cynic, and the Curmudgeon in me, almost as a counter balance to weigh down the mountains of fluff.

One would think that being a tech, I would be all over these new 'forms' of technology. However, as a tech, I recognize that there really isn't anything particularly innovative about the technologies behind Twitter, Facebook, and the like. They're more good examples of dealing with performance issues, and excellent marketing, more than something truly new in the field of technology. They enable social networking? We've had social networking through the internet for a half century forty years.

In the meantime, when something new, really new, does come along within the technology field, it's lost in all of the fooflah about Facebook, Twitter, and so on. I worry, sometimes, that we're at the end of innovation; that we're caught up in a cycle of Silicon Valley marketspeak that will never allow anything exciting through.

Comments
1
Matt Brubeck - 11:33 am 11/15/2007

We've had social networking through the internet for a half century.

And you say you don't like hyperbole?

2
Shelley - 11:35 am 11/15/2007

OK, forty years. Close enough.

3
Seth Gordon - 11:56 am 11/15/2007

OHAI
IM IN UR INTERNETZ
DISTRACTIN U FM THINKIN
PLZ CAN HAVE ATTENSHUN
OKTHXBYE

4
Seth - 12:33 pm 11/15/2007

I think it's more a sign that people - everyday people and not just tech folks - are actually using the internet. Sure, the underpinnings may have been there and even some of the innovation, but it's people that are driving things now. Irrational, finicky people, but people nonetheless.

As someone who works in entertainment (Cable TV) I know that it took decades for folks to adopt a better delivery method and more volume (cable or satellite) for what was, essentially, the same product: television.

I think these things are interesting because they're not the domain of elite and average folks are using them. Sure, there's hyperbole, but I'll be hyperbolic and say that hyperbole will never die.

;-)

5

Twitter and Facebook aren't technological innovations, but they are behavioral ones. It's pretty lame that you're dredging up the classic nerd argument of "oh, that thing? Unix had ls/finger/wall/whatever back in the 70's, young pup!"

6
Elaine - 12:51 pm 11/15/2007

I may be a twitterphile, but I'm with you on the curmudgeon most of the time. My skepticism threshold is set very very high. 6 years I worked at Pierce College, and I had my own blog most of that time, but I never saw any particularly reason to jump on "blogging" as something the school should have been doing. (OTOH, I would have KILLED to get the school paper to publish online, but that's a different story.) At that job it felt like I spent half the time trying to persuade people that the internet existed and was useful, and the other half trying to keep people from leaping on whatever web bandwagon happened to be rolling by. (Occasionally those were the same people. Good times.)

Only had a MySpace account to keep tabs on what student groups were doing. Never had a Facebook account. Just joined LinkedIn a couple of months ago, same with Twitter.

It all fits into my lifelong experience of being way the hell behind the cool curve. And possibly with being the last person at the end of any particular gossip chain. Hmmmm.

Sometimes I'm entirely shocked to be a blogging and/or CSS pioneer. I don't know how the hell that happened, even now.

7
Elaine - 1:08 pm 11/15/2007

Also, this made me think of a Joe Clark quote that I couldn't quite remember, which sent me searching my own blog until I found a post I made that was basically just a quote of this:

I reiterate my shibboleth about curmudgeons: Up people persons do not understand that curmudgeons are romantic and idealistic and, as a result, jaded and eternally disappointed. We know how well the world would work if we ran it, and we know how badly off it is now. The discrepancy frustrates us, inducing sarcasm and snappiness. Snark, essentially.

From September 2003. (My post title, btw, was "This sounds like people I know or have known") I remember it struck me very intensely at the time.

8
Elaine - 1:11 pm 11/15/2007

Also, totally apropos of nothing, that sent me browsing my blog from around that time. I had forgotten that until October 2003 I didn't allow comments on my site. Wow.

9

[…] I was just reading feeds and saw Shelley Powers complaining about Twitter fanatics. Hey, I'm the #1 Twitter fanatic in the world. So, I guess that's aimed at me. She ends […]

10
Robert Scoble - 4:21 pm 11/15/2007

Here's my reply where I call "bullpucky" on Shelley. I titled it "Twittering Shelley": http://scobleizer.com/2007/11/15/twittering-shelley/

11
Steven Groves - 4:41 pm 11/15/2007

Saw Scobles post - had to come see Shelly's diatribe for myself. Nothing new under the sun might be true, but the innovators way is to re-package / re-purpose for new uses. Curmudgeonly shibboleth aside…

12
Fredrik Johnsen - 4:52 pm 11/15/2007

Like Michal Migurski said, "Twitter and Facebook aren't technological innovations, but they are behavioral ones." The technology is just the vessel for a social movement. In fact, that would be the case for most fads, trends and permanent changes. You could have the best technological idea ever, but without a loyal crowd (Apple comes to mind) you'd go nowhere. That goes for Twitter, Facebook, Google, Apple or the Ford Model T as far as I'm concerned.

13
Scott - 5:04 pm 11/15/2007

I'm a heavy twitter user. I'll twitter from work, from home, from the bus, from the bar, almost anywhere except the bathroom. I, and most of the people I follow, don't get caught up in the latest marketspeak from the valley. Even though we're mostly tech oriented people.

You can check out my latest updates and the people I follow here for a better idea of how I'm using Twitter.
http://twitter.com/lazycoder

Yeah, a lot of it is inane. Is the fact that I've made 4 loaves of bread, 5 pies, and 1 batch of cookies from the huge pumpkin we cooked really news? No. Not unless you live in the Seattle area and want me to bring you a mini-loaf. ;)

A lot of the people I'm following I've met at tech conferences or geek dinners. Some I've never met in person, but I've read their blogs or they've read mine and we've communicated.

Last weekend I had a problem with some CSS and the YUI library. I posted a tweet asking if anyone knew of a good CSS debugging tool. I had 4 different people respond and point out some functionality in Firebug that I had missed. I could have blogged about it and probably gotten the same response. But using Twitter was faster IMO.

One could apply this argument to restaurants too. Restaurants haven't really changed much. They still apply heat to food and combine different foods in different ways. Every Italian place uses pasta. Yet, when we find one we really like, we tell all our friends about it and share our experiences. Same with Twitter/Facebook/MySpace/Flickr.

14
Kevin - 5:06 pm 11/15/2007

Real innovation doesn't come from the developers but from the users. *How* they choose to technology determines the value, not the marketing hype. Sometime a technology is used in a manner never intended by the inventors.

Twitter was written to answer the question "what are you doing now?" But that's not why it's popular as most people don't care about that. We have found value in using it to gather news and other information in real time. The API allows us to receive that feed almost anywhere and in many ways.

I think I have the topic for my next blog. Thanks!

15
Chris Heuer - 5:13 pm 11/15/2007

Many things, particularly social network things, don't become truly useful or valuable until the network of users is big enough to matter. At this point, it seems like everyone is talking about it. Why, becuase as with pop culture, there is an aspect of shared understanding created by the shared experience - ie, if no one else watched Seinfeld, how interesting would it be for me to say Yada Yada Yada - who else would get it? How deep could the conversation go?

For something truly new, how much word of mouth is out there? None - because it is new - it needs to reach a level of usefulness and popularity to get to that point, and when it does, I suppose crumudgeon's everywhere will rejoice at something else to beat up on… I think shiny object syndrome is more of a problem then tools which become popular and get discussed - when something like Utterz comes along, that solves for a problem (in my case, to replace twittering while driving), it gets talked about more frequently and it breaks through.

I think you are referencing the fact that most of the solutions out there today are UI solutions rather then deep technology solutions - that is true, but it shows how badly previous generations of similar tools were designed more then anything else.

What do you think is out there that is so interesting now and is not getting its due?

16
eric rice - 5:50 pm 11/15/2007

Maybe it's cuz we are the types who hang around echo chambers listening to those who talk about how the echo chamber is built.

Ever notice how many YouTubers just DO video and other 'genres' talk about the doing while doing? Yeah, kinda like that. Heh.

17
Shelley - 7:37 pm 11/15/2007

I had hoped what came through on this is that my recent criticisms of Facebook/Twitter in no way implies criticism of the people I know who use the product. There are people who use Twitter and Facebook who I respect, consider friends. I didn't want them to feel I was critical of their actions because I'm critical of the fooflah around the products.

I am disappointing when something like OpenSocial or a Facebook API is considered the next revolution of the web, but that's my own opinion.

Innovation drive from the user? Perhaps, but I'm not sure that it really is the users of these products who are driving their direction. If it were, would we all _really_ want to Coke ads?

18

Although weblogs, wikis, social-networking sites, and Twitter (and their competitors; have you noticed that this category doesn't have a label yet?) aren't technological innovations per-se, they are innovations or at least discoveries in the sense of 'hey, we stumbled on yet another way people will actually use computers without being coerced!'.

Plenty of patterns that were assumed would be useful and popular (like B2B exchanges and marketplaces) failed to be widely adopted, whereas many of the ones that have become popular were unexpected.

For example, Ludicorp abandoned their Game Neverending project and threw their weight behind the unexpected success of their photo-sharing application: Flickr.

A lot of stuff gets tried. Of the ideas tried, many are, or seem, stupid (anonymous edits of shared documents? Ridiculous!). A lot of ideas never get any traction. But the two groups only partially overlap.

stupid + no traction = miserable failure

not stupid + no traction = failure (but maybe next decade)

not stupid + traction = obvious success

stupid + traction = we haven't figured out what it's good for yet, but there's obviously something there, so maybe not so stupid after all?

Plus, much 'stupidity' is actually just a false assumption about where in Maslow's hierarchy of needs the application finds it's sweet-spot.

Anyway. Shelley, I know you didn't say that these technologies were stupid, but the hype cycle itself is a natural outcome of these unexpected successes (and the unexpected failures). There will always be a new hype cycle. They exist in every industry, no matter how mundane, that has even a smidgen of ongoing innovation, even if the hype is only visible to industry insiders.

19
Don Park - 9:25 pm 11/15/2007

It's like when disco ruled. Each time a new club opens, people flocked. Different clubs, same colorful people, making the same moves and talking the same talk, aboard a ship sitting in a dry dock. I think the question is whether the ship is going anywhere but whether you are having fun tonight.

20

Michael, this is a real gem: "stupid + traction = we haven't figured out what it's good for yet, but there's obviously something there, so maybe not so stupid after all?"

21
Aruni - 9:19 pm 11/16/2007

Hi Shelley - Don't worry…the true innovation happening today is in other technology fields. I was judging an Idea to Product competition recently where the goal is to commercialize technology out of universities and I saw some truly potentially breakthrough technologies being presented by brilliant engineering, biochemistry, business, and computer science undergrads, grads, and PhD candidates.

Things like technology to increase the life of a battery, increase the effectiveness of cancer testing, decreasing the time to market for a cancer related drug, etc.

As you mentioned, I think the innovation in the web is mostly marketing and finding better ways to do things (which I think is great) but if you want to see true groundbreaking technology that will dramatically transform how we live and breathe, go to the university labs and talk to the students and profs.

22
Zo - 2:50 pm 11/17/2007

Until Twitter starts carrying tiny little ads in each tweet (omg, I hope I haven't spawned an idea) there is no comparison to FB … which is now just appalling to see, I don't see a damn thing special about it, and it was claustrophobic before … now it's claustrophobia with Flash. Used to play there with a few friends … somebody befouled the playground, and I imagine the kids will move on.

Thanks to all those who have contributed to the discussion. Comments are now closed, but you can contact the author of the post directly.