One less than Scoble

Recovered from the Wayback Machine.

According to data Randy Charles Morin collected from Dave Winer’s OPML, Dave has linked to my old Burningbird weblog only once less than he’s linked to Robert Scoble’s WordPress weblog.

Wow. I feel like I should do something…I don’t know…maybe lay a lily or a small stuffed animal at the base of my old weblog or something. Light a candle.

I know one thing for sure: this is a feat that will never be repeated.


Heat continues

The heat advisory has been extended to the weekend. By the middle of the week, the real temperature is supposed to approach 100 degrees. This, combined with the humidity, will probably result in heat indexes of 110.

You go outside only if you have to. Early morning, late at night, doesn’t matter. When the sun is up, it bakes. When it’s down, the heat radiates from the cement. I’ll wait until dark to make a quick trip to the store, and I have fans in all of the rooms upstairs to help circulate the effects of the air conditioning.

Luckily I’m so busy this week with editing, I would have to stay home anyway. I am beginning to feel the effects of cabin fever, though. A bit cranky, a bit antsy. However, when I start to feel too pissy and moany about it, I remember that I have air conditioning and how would like the alternative of not having a nice, cooled, modern day cave in which to hold out against the worst of the heat?

No, didn’t work. I still feel pissy and moany.


How to rollout a Web 2.0 product

Recovered from the Wayback Machine.

Here are the steps to take when rolling out a new Web 2.0 product.

First, drop the last ‘e’ in your name.

Second, insinuate either directly or indirectly that your competitors are afraid of you because they don’t provide a direct pipeline into their customer data for your use.

Also mention how un-Web 2.0 like it is that your competitors are violating the spirit of the open web. Get your buddies to make a cryptic side reference to this at a talk on core values on the web.

When you have infrastructure problems, no need to hire an experienced tech when you can hire an evangelist instead.

Make a lot out of the application’s cool features. Much coolr than a certain othr company. Even more of how young the lead developer is. Make a _really_ big deal at how young the developr is. This is important–make sure that everyone knows that how this product will kick butt because of the youth of the developer (as compared to the old farts over at …. well, you know).

(Also make sure to mention how the application was coded in only three months. That makes it even cooler.)

Spend a lot of time with Om Malik because, well, um, because he’s Om?

Plan a big rollout party at the exact same time you plan on turning on the all new technology. At the exact same time as you’re rolling out the major application change. Free beer!

Leak rumors that your company might be aquired for millions just before the launch.

Give exactly 24 hours notice to your clients that you’re closing down the site for over a day to roll out the new features.

Come back later and say the rollout is ’slightly’ delayed because of a DOS attack.

Site will be down a little longer. Nasty bullies. But gamely appear at party anyway.

(Show photo of buzz producing human holding Stormhoek wine poster. Damn, my heart stopped a moment from that blast.)

Day 2: *silence* (Must be one hell of a DOS attack.)

Day 3: *silence* (But that’s OK, because the site has ‘beta’ on it. Everyone knows that ‘beta’ means, well, broken. But still cool.)