Sheila Lennon is celebrating both her birthday (Happy Birthday!) and her two-week vacation by creating a new, experimental weblog, The Reader. And folks, I’m telling you – Sheila has a Voice.
How’d we get from bragging about 2.6 readers per newspaper sale to newspaper websites that demand personal information about each reader to get beyond the headline, go ‘way if you won’t pony up?
Sheila, I can already hear your boss back at the ‘paper pop the lid on the Tums bottle.
This ought to be an interesting two weeks.